Build up links to your website

Build up links to your website
There are three main factors that determine the search engine ranking of your website:

• Site optimisation

• Site popularity

• Link popularity

Site optimisation is about placing your keywords in the right places on your website and making your website accessible to search engines. Please read Search engine optimisation: The basics for more about this. Site popularity can be achieved through online and offline marketing and through link popularity - the more websites that link to you the more people will find your website. For more on online marketing please read this Buying your way in article.
The directories
Accessibility & CSS support packages
Get on-going help with:

• Problem HTML and/or CSS code

• Accessibility checking of new or existing pages

• The writing of HTML/CSS code

• Training or advice on accessibility and/or CSS

Get accessibility & CSS help now!
The best place to start any linking strategy is with web directories. The two biggest by far are Yahoo! and the Open Directory (used by Google). Being listed in these is an absolute must as they generate huge amounts of traffic.
There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for web directory on your favourite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check these directories of directories:
Build up links to your website
There are three main factors that determine the search engine ranking of your website:

• Site optimisation

• Site popularity

• Link popularity

Site optimisation is about placing your keywords in the right places on your website and making your website accessible to search engines. Please read Search engine optimisation: The basics for more about this.
Site popularity can be achieved through online and offline marketing and through link popularity - the more websites that link to you the more people will find your website. For more on online marketing please read this Buying your way in article.
The directories
Accessibility & CSS support packages
Get on-going help with:

•  Problem HTML and/or CSS code

•  Accessibility checking of new or existing pages

•  The writing of HTML/CSS code

•  Training or advice on accessibility and/or CSS

• Get accessibility & CSS help now!

The best place to start any linking strategy is with web directories. The two biggest by far are Yahoo! and the Open Directory (used by Google). Being listed in these is an absolute must as they generate huge amounts of traffic.
There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for web directory on your favourite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check these directories of directories:
Open Directory's directory of web directories

• Search engine colossus

• Best Free Directories

• Internet search engine database

• Business Directory

• Webmaster forums

Another great place to get your site listed. Most webmaster forums have an area where you're allowed to enter your URL to get feedback from other webmasters. Find some forums, sign up, and get posting!
Long-term solution
Getting links in directories (and forums) is really important, but obviously there's only so far you can go with this tactic. It's really important to have a long-term strategy to build up those incoming links to a sizeable level. A real long-term solution, and one that adds significant value to your website, is to create first-rate content. That's it. Quite simple really. First-rate content should:
Add significant value to the readers of other websites
Be unavailable elsewhere on the web
Be regularly updated
If you can provide this kind of content then other websites will want to link to you. By doing so they'll be adding value to their site visitors.
How do I create first-rate content?
Unfortunately what works for one website won't work for another, so I can't offer you any specific advice. Here are some examples though, to help you start thinking about it:
CD retailer - provide an area where bands can upload their songs on to your website for site users to listen to
Accountant - offer regular updates about legal changes that affect the industry
IT trainer - provide a comprehensive information section showing how to give great training and offering some free online training
Gardener - show beautiful gardens from around the world and offer tips about gardening
As you may have realised by now, creating and updating your first-class content is a lot of work. It's also really hard to stay motivated because you don't see any immediate gains from it - it takes a very long time for word to spread about your website. Just hang in there and over time you'll see that it really does pay off.
Tell the world about your website
Now that you've created your first-rate content you need to let the world know about it. To advertise your website for free you can:

• Look for websites and ask them to link to you

• Write articles and press releases

• Look for websites and ask them to link to you

• There are three ways you can find websites that might want to link to you.

Go to your favourite search engine and type in some words related to what your organisation does
Sift through the websites in directories such as Yahoo! or the Open Directory
Find out who's currently linking to both you and your competitors, check who's linking to them, and who's linking to them, and so on (To see a list of the inbound links to a website go to Google and type in link:http://www.URL.com)
Now that you've found these websites, ask them to link to you. A quick phone call or e-mail ought to do the trick. And remember, always mention that linking to your website will benefit their site users and therefore their website. You could also offer a link exchange, where by you both link to each other. If you're going to do this, it's wise to link to their website first, before getting in contact.